Free Essays on Competitive Analysis On Nike Vs Adidas . Nike and Adidas are two of the most popular sports equipment companies in the world. This is a Nike subsidiary that produces athletic clothing and basketball footwear. Production Strategies 3. 2. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. The lowest-priced product belongs to Adidas with the pricing of Rs 499. We will consider four segments when it comes to pricing. Disclaimer: This work has been submitted by a university student. The lowest-priced Nike product is priced at Rs 36500. Limitations of Primary Data Collection Method. 9th Oct 2017 Nike does not have that option, and for a Taekwondo artist, Adidas would be the obvious choice. Nike from its modest start grown as a sporting leader in sporting goods. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. If you need assistance with writing your essay, our professional essay writing service is here to help! View the interactive visualization here. The brand has built several sources of competitive advantage which include technology, marketing, supply chain as well as product design and quality. 2. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 In April 2020, Nike’s market capitalization stood at $136.69 billion: more than double that of Adidas’s $45.21 billion. The first companies that grabbed all the benefits of such an approach were Nike and Adidas. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. We saw some interesting numbers and decided to dig a little deep. Manual Method is used to get output information after analysing data. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. Both brands dominate social media with a staggering number of followers, subscribers, and likes. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Both Nike and Adidas have seen a tremendous rise in its brand value. factories. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. The lowest-priced product belongs to Adidas at the pricing of Rs 27999. In 2020, Nike is valued at approximately 34.8 billion U.S. dollars, witnessing a two billion U.S. dollars increase from 2019. I write about Web Scraping, Online retail, Sales, Marketing Tips etc, Nike spends a staggering amount of money on advertising and promotion, How to Build a Web Crawler in Python from Scratch, How To Scrape Amazon Data Using Python Scrapy, How to Bypass Anti-Scraping Tools on Websites, 5 Major Challenges That Make Amazon Data Scraping Painful, Scraping eBay: How to Scrape Product Data Using Python, Scraping Amazon Reviews using Scrapy in Python, Nike vs Adidas: Competitive Analysis with Data Visualizations. Adidas’ focus is on the people and the soccer, tennis. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. Recommendation f• VERTICAL COMMON SIZE ANALYSIS Nike – Bad graphs • Nike is constantly increasing its Net Income percentage to Revenues, mostly because of good tax management and … Each product has its own ‘shop now’ button. The lowest-priced Adidas product is sold at Rs 12599. In order to carry out research there were two main methods used Primary and Secondary Research methods. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. There are various Pricing strategies which are followed by Adidas according to its product. The data is about men and women’s shoes. Other than this Nike uses ESPN magazines to promote its product. It’s the Season to Get Holiday Pricing Right! Same as Adidas, it also sells its products online. Then it didnt look back and today it is one of the most successful company in sporting goods. It has established its own website, where customers can get lots of information about the products and company. We will consider four segments when it comes to pricing. It also focuses on offering total customer service at the place where customer goes to buy its products. Under Armour: An Overview . Both of their popularity has become so immense that they are literally household names. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. Nike Nike has 367 products in this price bracket and Adidas has 1496 products. Adidas and Nike both have powerful brands that are sold around the w orld. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). The competitive analysis of market share gives Nike a clear edge over Adidas. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. Nike uses different promotional strategies. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. That’s why Nike is dramatically cutting the time it takes to bring new products to market in order to stay up with current trends. Revenue for Nike came in at $39.1 billion for the 2019 fiscal year.Adidas, on the other hand, reported revenue of $23.6 billion for the same period. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. Navigation-wise you’re treated to a detailed mega menuwhich appears when you hover over each tab al… Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. The segments are designed based on the MRP ( not the sale price ). Company Registration No: 4964706. The intimidation of substitutes is very high in this market. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. 1. Do you have a 2:1 degree or higher? While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. The maximum discount Nike offers is 40% and only 43 products are sold at this price range which represents only 6.6% of the total Nike merchandise. Free resources to assist you with your university studies! 3. Nike and Adidas have both seen their share prices gain momentum, hitting all-time highs in January 2020 before plummeting as the COVID-19 epidemic sweeps the world’s industries. The lowest-priced product belongs to Adidas with the pricing of 899. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. Our academic experts are ready and waiting to assist with any writing project you may have. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. The Adidas Logo is three stripes, consisting of the three parallel bars. Nike uses various online methods in order to promote its products. Adidas has six products priced at about 25000 and Nike has only one. They pretty much have the same target: people who love sports. Nike is very competitive in products and new things that come out in America. Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. The lowest-priced Nike product is priced at Rs 36500. Nike vs Adidas. There are two arguments people make when it comes to eCommerce consumer behavior. Market capitalization is a defining factor when considering who is winning in the market. SWOT ANALYSIS OF NIKE AND ADIDAS (With respect to e-commerce)STRENGTHS WEAKNESSES 1. These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. Comparison of Strategies Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. The maximum discount Adidas offers is 60% and 1055 products are sold at this price range which represents 40% % of the total Adidas merchandise. For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. Each individual has its own view. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . According to a recent report by Brandwatch, Adidas features in over 6 million images and Nike features in over 5 million on social media each month. The ration is 6:1, there is no other price bracket with this many differences. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Adidas and Nike are two giants in the apparel market with a large market cap and market share. The person who wrote secondary data might be biased. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story. Despite the market dominating presence of Nike, Adidas has been able to strengthen its position in the global markets. Adidas vs. Nike vs. The first disadvantage of carrying primary research was difference in response. The lowest-priced product belongs to Nike with the pricing of Rs 12995. Adidas has its own unique brand positioning in the mind of customers. Marketing More choices lead to decision fatigue and providing your customers with fewer options will increase your eCommerce Sales. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Both Nike and Adidas have their own unique ways when it comes to the product portfolio, the MRP, discounts, etc. The segments are designed based on the MRP ( not the sale price ). For example, Adidas has loyal customers who are soccer players, while Nike has high loyal customers who are athletes. Search. The lowest-priced product belongs to Adidas with the pricing of Rs 5159. The lowest-priced product belongs to Nike with the pricing of Rs 12597. Nike vs Adidas: Social media following. The competitive analysis of market share gives Nike a clear edge over Adidas. This is very interesting. This is not an example of the work produced by our Essay Writing Service. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. All work is written to order. Adidas AG, Nike Inc. (NKE), and Under Armour Inc. (UA) are the three largest retailers in the competitive athletic apparel industry. The lowest-priced product belongs to Adidas with the pricing of Rs 27999. In 2018, Adidas’s currency-neutral revenue grew by 8% to EUR 21.9 … After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. Focus of Strategies 2. Increased competitive pressure – Although, Nike is a dominating the athletic industry, competition, and new emerging brands are still potential threats to the company. Nike has become one of most recognizable companies in the entire world Nike is now the most popular … Social media followers of Nike and Adidas as of April 2020. Nike was initially started in 1962 as a blue ribbon sports. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. Market and Literature Review of Adidas and Nike. 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